{"id":1119,"date":"2015-12-01T19:19:15","date_gmt":"2015-12-01T17:19:15","guid":{"rendered":"https:\/\/servicecheck.dive-group.com\/?p=1119"},"modified":"2025-03-19T11:12:19","modified_gmt":"2025-03-19T09:12:19","slug":"8-veidi-ka-klientu-atsauksmes-palidz-uzlabot-jusu-biznesu","status":"publish","type":"post","link":"https:\/\/servicecheck.ee\/lv\/8-veidi-ka-klientu-atsauksmes-palidz-uzlabot-jusu-biznesu\/","title":{"rendered":"8 veidi, k\u0101 klientu atsauksmes pal\u012bdz uzlabot J\u016bsu biznesu"},"content":{"rendered":"

K\u0101 uzlabot savus p\u0101rdo\u0161anas apjomus? K\u0101 palielin\u0101t uz\u0146\u0113muma apgroz\u012bjumu un loj\u0101lo klientu b\u0101zi? Atbilde ir pavisam vienk\u0101r\u0161a \u2013 padariet savus klientus laim\u012bgus. Apmierin\u0101ti klienti stimul\u0113 biznesa izaugsmi, un lai p\u0101rliecin\u0101tos, ka J\u016bsu klienti patie\u0161\u0101m t\u0101di ir, Jums ir nepiecie\u0161ams izmantot regul\u0101ras klientu apmierin\u0101t\u012bbas aptaujas.<\/p>\n

Klientu atsauksmju iev\u0101k\u0161ana nenoz\u012bm\u0113 tikai piel\u0101got savas produkcijas cenas p\u0113c klientu s\u016bdz\u012bb\u0101m vai palielin\u0101t savu pre\u010du daudzumu veikal\u0101, jo klients s\u016bdzas par to mazo izv\u0113li. Klientu atsauksmju iev\u0101k\u0161ana prasa vair\u0101k darba gan no tie\u0161saistes un telefonu aptauj\u0101m, gan no rakstisku koment\u0101ru form\u0101m un fokusa grup\u0101m. Galvenais jaut\u0101jums joproj\u0101m ir: \u201ek\u0101 padar\u012bt \u0161o inform\u0101ciju noder\u012bgu J\u016bsu uz\u0146\u0113mumam?\u201d Tikai neliela da\u013ca uz\u0146\u0113mumu sp\u0113j no saviem klientiem ieg\u016bto inform\u0101ciju padar\u012bt par priek\u0161roc\u012bbu pret saviem konkurentiem.<\/p>\n

\u0160eit m\u0113s J\u016bs iepaz\u012bstin\u0101sim ar to, k\u0101 izmantot klientu atsauksmes, lai t\u0101l\u0101k att\u012bst\u012btu savu biznesu:<\/p>\n

1. Noskaidrojiet, par ko J\u016bsu klienti ir neapmierin\u0101ti<\/strong><\/p>\n

J\u016bsu galven\u0101 priorit\u0101te ir noskaidrot sava biznesa jomas, kuras neapmierina J\u016bsu klientus. \u0160o v\u0101j\u0101ko jomu identific\u0113\u0161ana uz\u0146\u0113mum\u0101, \u013caus Jums \u0101tri r\u012bkoties, veikt nepiecie\u0161am\u0101s izmai\u0146as un uzlabot savu kop\u0113jo servisa kvalit\u0101ti.<\/p>\n

2. Uzziniet, ko J\u016bs var\u0113tu dar\u012bt lab\u0101k, lai padar\u012btu klientus v\u0113l apmierin\u0101t\u0101kus<\/strong><\/p>\n

Ja n\u0101kas uzzin\u0101t, ka J\u016bsu klienti ir apmierin\u0101ti, bet ne piln\u012bb\u0101 laim\u012bgi par tiem sniegtajiem pakalpojumiem, pajaut\u0101jiet vi\u0146iem par to, ko vi\u0146i visvair\u0101k nov\u0113rt\u0113 J\u016bsu pakalpojum\u0101 vai produkt\u0101. Pajaut\u0101jiet ar\u012b par to, ko vi\u0146i dom\u0101 un ko J\u016bs varat dar\u012bt, lai padar\u012btu vi\u0146u pieredzi v\u0113l pat\u012bkam\u0101ku. Kur J\u016bs var\u0113tu pievienot papildus iesp\u0113jas vai pakalpojumus, lai vi\u0146i no t\u0101 g\u016btu k\u0101du labumu?<\/p>\n

Klienti j\u016btas cie\u0161\u0101k saist\u012bti ar uz\u0146\u0113mumiem, kas ciena vi\u0146u viedokli un uzdod vi\u0146iem jaut\u0101jumus. J\u016bsu biznesa ieguvums b\u016bs klientu lojalit\u0101tes un atgrie\u0161an\u0101s r\u0101d\u012bt\u0101ju uzlabo\u0161an\u0101s.
\n
\n3. Uzziniet savas stipr\u0101s puses un izmantojiet t\u0101s sav\u0101 lab\u0101<\/strong><\/p>\n

Veicot klientu atsauksmes aptaujas, J\u016bs uzzin\u0101siet ar\u012b par sava uz\u0146\u0113muma stipraj\u0101m pus\u0113m. Ne vienm\u0113r ir nepiecie\u0161ams veikt k\u0101das izmai\u0146as, bet \u0161o stipro pu\u0161u izzin\u0101\u0161ana no klienta skatupunkta pal\u012bdz\u0113s Jums izveidot efekt\u012bv\u0101k\u0101s rekl\u0101mas kampa\u0146as. Ja klienti atkl\u0101j to, ka vi\u0146i ir saj\u016bsm\u0101 par J\u016bsu uz\u0146\u0113muma klientu apkalpo\u0161anu, J\u016bs varat ar to paliel\u012bties un izmantot k\u0101 savu konkur\u0113tsp\u0113jas priek\u0161roc\u012bbu. Ja J\u016bsu klienti ir apmierin\u0101ti ar \u012bsiem termi\u0146iem un \u0101tru pakalpojuma izpildi, tad J\u016bs to varat izmantot k\u0101 savu unik\u0101lo p\u0101rdo\u0161anas punktu (USP).<\/p>\n

4. P\u0101rraugiet izmai\u0146as, atk\u0101rtojot \u0161\u012bs aptaujas<\/strong><\/p>\n

Ir \u013coti svar\u012bgi zin\u0101t, kas Jums ir nepiecie\u0161ams, lai veiktu klientu apmierin\u0101t\u012bbas aptaujas regul\u0101ri. \u012astenojot izmai\u0146as p\u0113c savas pirm\u0101s klientu aptaujas, Jums ir nepiecie\u0161ams nov\u0113rt\u0113t ar\u012b uzlabojumus. Veicot \u0161\u012bs aptaujas, laika gait\u0101 J\u016bs b\u016bsiet sp\u0113j\u012bgi \u0101tri paman\u012bt at\u0161\u0137ir\u012bbas no vienas aptaujas uz n\u0101kamo. J\u016bs v\u0113laties redz\u0113t uzlabojums ilg\u0101k\u0101 laika posm\u0101.<\/p>\n

Ja J\u016bs neredzat uzlabojumus un sa\u0146emat t\u0101s pa\u0161as atsauksmes, tas noz\u012bm\u0113, ka kaut kas nav noticis pareizi, un Jums ir j\u0101p\u0101rskata savs r\u012bc\u012bbas pl\u0101ns. Piefiks\u0113jot un izanaliz\u0113jot \u0161\u012bs izmai\u0146as laika gait\u0101, J\u016bs varat uzzin\u0101t ar\u012b s\u012bk\u0101ku inform\u0101ciju par da\u017e\u0101diem apmierin\u0101t\u012bbas l\u012bme\u0146iem starp J\u016bsu klientiem. Varb\u016bt J\u016bsu klienti nav neapmierin\u0101ti, bet apmierin\u0101t\u012bbas l\u012bmenis ir krasi izmain\u012bjies, sal\u012bdzinot ar iepriek\u0161\u0113jo apmekl\u0113juma reizi.<\/p>\n

5. Izmantojiet aptauju rezult\u0101tus publisk\u0101m atsauksm\u0113m un uzlabojiet savu reput\u0101ciju<\/strong>
\n<\/strong>
\n<\/strong>Veicot aptaujas vai jaut\u0101jot klientu atsauksmes, J\u016bs varat pal\u016bgt apmierin\u0101tos klientus atst\u0101t savas domas publisk\u0101s atsauksmju lap\u0101s. T\u0101pat, J\u016bs varat pal\u016bgt saviem klientiem, vai dr\u012bkstat izmantot vi\u0146u pozit\u012bv\u0101s atsauksmes J\u016bsu uz\u0146\u0113muma m\u0101jas lap\u0101. Labas atsauksmes no klientiem J\u016bsu m\u0101jas lap\u0101 palielina uztic\u012bbu J\u016bsu potenci\u0101lo klientu ac\u012bs. 65% no tie\u0161saistes klientiem dr\u012bz\u0101k veiks pirkumu m\u0101jas lap\u0101, kur\u0101 ir pieejamas lietot\u0101ju atsauksmes.<\/a><\/p>\n

No otras puses, klienti, kuri nav apmierin\u0101ti ar sa\u0146emto servisu, var b\u016bt maz\u0101k ieinteres\u0113ti public\u0113t savus negat\u012bvos koment\u0101rus internet\u0101, ja vi\u0146iem \u0161\u0137iet, ka J\u016bs vi\u0146os ieklaus\u0101ties un pa\u0161i jaut\u0101jat par to, kas vi\u0146os ir izrais\u012bjis \u0161o neapmierin\u0101t\u012bbu. Labu atsauksmju un rekomend\u0101ciju ieg\u016b\u0161ana pal\u012bdz\u0113s ar\u012b uzlabot uz\u0146\u0113muma reput\u0101ciju. Jo vair\u0101k apmierin\u0101ti klienti Jums b\u016bs, jo vair\u0101k cilv\u0113kiem vi\u0146i J\u016bs ieteiks, un jo liel\u0101ka atpaz\u012bstam\u012bba rad\u012bsies ap J\u016bsu z\u012bmolu.<\/p>\n

6. Mekl\u0113jiet jaunas p\u0101rdo\u0161anas iesp\u0113jas
\n<\/strong><\/p>\n

P\u0101rbaudot un izv\u0113rt\u0113jot klientu apmierin\u0101t\u012bbu laik\u0101 gait\u0101, ir viegli noteikt, kad J\u016bsu klienti ir visvair\u0101k apmierin\u0101ti ar J\u016bsu biznesu. Tas ir lab\u0101kais br\u012bdis, lai v\u0113rstos pie saviem klientiem ar jaun\u0101m p\u0101rdo\u0161anas iesp\u0113j\u0101m un g\u016btu no t\u0101 liel\u0101ku labumu.<\/p>\n

7. Pal\u012bdziet saviem darbiniekiem lab\u0101k izprast klientus<\/strong><\/p>\n

J\u016bsu klientu apkalpo\u0161anas p\u0101rst\u0101vjiem, kuri ikdien\u0101 sadarbojas ar J\u016bsu klientiem, ir tie\u0161a ietekme uz uz\u0146\u0113muma finan\u0161u rezult\u0101tiem. T\u0101p\u0113c vajag dal\u012bties ieg\u016btajos rezult\u0101tos ar savu komandu, lai vi\u0146i lab\u0101k saprastu, k\u0101 vi\u0146u darbs tie\u0161i ietekm\u0113 J\u016bsu biznesu. Jaut\u0101jiet saviem darbiniekiem par to, ko J\u016bs varat uzlabot, lai rad\u012btu lab\u0101ku kop\u0113jo klientu pieredzi J\u016bsu uz\u0146\u0113mum\u0101. \u0160\u0101d\u0101 veid\u0101 ar\u012b J\u016bsu darbinieki jut\u012bsies cie\u0161\u0101k saist\u012bti ar pa\u0161u komp\u0101niju. Ja J\u016bsu darbinieki zina, ka sa\u0146emat daudz pozit\u012bvu atsauksmju no klientiem, ir liel\u0101ka iesp\u0113ja, ka vi\u0146i b\u016bs laim\u012bg\u0101ki un darbs vi\u0146iem \u0161\u0137it\u012bs noz\u012bm\u012bg\u0101ks – vi\u0146i jut\u012bs, ka vi\u0146i dara savu darbu labi un velt\u012bs tam v\u0113l vair\u0101k p\u016b\u013cu. Ja ir kaut kas, ko vajag uzlabot, apspriediet to ar savu komandu. \u013baujiet vi\u0146iem apzin\u0101ties ar\u012b negat\u012bv\u0101s atsauksmes, bet mudiniet vi\u0146us pal\u012bdz\u0113t rast risin\u0101jumu kop\u012bgi – nem\u0113\u0123iniet mekl\u0113t vain\u012bgos vai k\u0101du apvainot.
\n
\n8. Atg\u016bstiet aizg\u0101ju\u0161os klientus<\/strong><\/p>\n

Lai gan tas var\u0113tu \u0161\u0137ist neiesp\u0113jami, J\u016bs varat ar\u012b atg\u016bt zaud\u0113tos klientus. Kad esat zaud\u0113jis klientu, J\u016bs noteikti v\u0113laties zin\u0101t k\u0101p\u0113c. Klienti, kuri J\u016bs ir atst\u0101ju\u0161i diezgan bie\u017ei ir gatavi atkl\u0101t iemeslu, k\u0101p\u0113c vi\u0146i to dar\u012bja, un tam parasti ir k\u0101ds b\u016btisks pamatojums. Ne\u013caujiet saviem eso\u0161ajiem klientiem aiziet to pa\u0161u iemeslu d\u0113\u013c. Kad esat izlabojis probl\u0113mas, kas lika konkr\u0113tajam klientam J\u016bs atst\u0101t, zi\u0146ojiet vi\u0146iem par to un iedro\u0161iniet pie Jums atgriezties.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

K\u0101 uzlabot savus p\u0101rdo\u0161anas apjomus? K\u0101 palielin\u0101t uz\u0146\u0113muma apgroz\u012bjumu un loj\u0101lo klientu b\u0101zi? Atbilde ir pavisam vienk\u0101r\u0161a \u2013 padariet savus klientus laim\u012bgus. Apmierin\u0101ti klienti stimul\u0113 biznesa izaugsmi, un lai p\u0101rliecin\u0101tos, ka J\u016bsu klienti patie\u0161\u0101m t\u0101di ir, Jums ir nepiecie\u0161ams izmantot regul\u0101ras klientu apmierin\u0101t\u012bbas aptaujas. Klientu atsauksmju iev\u0101k\u0161ana nenoz\u012bm\u0113 tikai piel\u0101got…<\/p>\n","protected":false},"author":1,"featured_media":1104,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-1119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-service-check-lv"],"yoast_head":"\n8 veidi, k\u0101 klientu atsauksmes pal\u012bdz uzlabot J\u016bsu biznesu - Service Check - Mystery Shopping<\/title>\n<meta name=\"description\" content=\"K\u0101 uzlabot savus p\u0101rdo\u0161anas apjomus? K\u0101 palielin\u0101t uz\u0146\u0113muma apgroz\u012bjumu un loj\u0101lo klientu b\u0101zi? 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