{"id":1182,"date":"2016-01-07T13:27:35","date_gmt":"2016-01-07T11:27:35","guid":{"rendered":"https:\/\/servicecheck.dive-group.com\/?p=1182"},"modified":"2025-03-19T11:12:19","modified_gmt":"2025-03-19T09:12:19","slug":"jusu-2016-gada-apnemsanas-piedavat-vislabako-klientu-pieredzi","status":"publish","type":"post","link":"https:\/\/servicecheck.ee\/lv\/jusu-2016-gada-apnemsanas-piedavat-vislabako-klientu-pieredzi\/","title":{"rendered":"J\u016bsu 2016. gada ap\u0146em\u0161an\u0101s – pied\u0101v\u0101t vislab\u0101ko klientu pieredzi"},"content":{"rendered":"

Atkal ir pien\u0101cis tas gada nogrieznis, kad cilv\u0113kiem visvair\u0101k pat\u012bk uzst\u0101d\u012bt savas jaun\u0101 gada ap\u0146em\u0161an\u0101s, un k\u0101p\u0113c gan to nedar\u012bt ar\u012b uz\u0146\u0113mumiem? Klientu apkalpo\u0161ana ir k\u013cuvusi tikpat svar\u012bga k\u0101 uz\u0146emuma z\u012bmols, t\u0101p\u0113c J\u016bsu pirmajam un galvenajam jaun\u0101 gada m\u0113r\u0137im vajadz\u0113tu b\u016bt – pied\u0101v\u0101t vislab\u0101ko klientu pieredzi.<\/p>\n

Klientu apkalpo\u0161ana\/ klientu pieredze<\/strong><\/p>\n

Iperiek\u0161\u0113j\u0101 gad\u0101 m\u0113s jau iez\u012bm\u0113j\u0101m 15 klientu apkalpo\u0161anas tendences, kur\u0101m Jums vajadz\u0113tu piev\u0113rst uzman\u012bbu. Daudzas no \u0161\u012bm tendenc\u0113m bija saist\u012btas ar klientu pieredzi un t\u0101s uzlabo\u0161anu, t\u0101p\u0113c ir svar\u012bgi izcelt, k\u0101da ir at\u0161\u0137ir\u012bba starp klientu apkalpo\u0161anu un klientu pieredzi.<\/p>\n

Klientu apkalpo\u0161ana b\u016bt\u012bb\u0101 ir tikai dar\u012bjums, kas notiek starp klientu un pakalpojuma sniedz\u0113ju. Tas ir pien\u0101kums, kas uz\u0146\u0113mumam ir j\u0101veic t\u0101p\u0113c, ka tas ir nepiecie\u0161ams, nevis t\u0101p\u0113c, ka to patie\u0161\u0101m gribas dar\u012bt.<\/p>\n

Turpretim klientu pieredze ir kaut kas pavisam cit\u0101d\u0101ks. T\u0101 ir attieksme, kas v\u0113sta: “m\u0113s esam \u0161eit, jo m\u0113s gribam \u0161eit b\u016bt.” Klientu pieredze \u0146em v\u0113r\u0101 katru potenci\u0101lo izn\u0101kumu, ko klients var piedz\u012bvot, piem\u0113ram, dom\u0101\u0161anu par to, k\u0101da uztvere ir cilv\u0113kam, kur\u0161 atrodas dar\u012bjuma otr\u0101 pus\u0113, k\u0101 vi\u0146\u0161 jut\u012bsies, dom\u0101s un redz\u0113s notieko\u0161o. \u0160\u0101da attieksme ir tas, kas padara klientu apkalpo\u0161anas p\u0101rst\u0101vjus un p\u0101rdo\u0161anas cilv\u0113kus patie\u0161\u0101m prasm\u012bgus un noz\u012bm\u012bgus sav\u0101 arod\u0101.<\/p>\n

K\u0101p\u0113c klientu pieredze ir tik svar\u012bga?<\/strong><\/p>\n

M\u016bsdienu klienti var ieg\u0101d\u0101ties konkr\u0113tu produktu vai pakalpojumu praktiski jebkur\u0101 viet\u0101 \u2013 viet\u0113j\u0101 veikal\u0101, liel\u0101 tirdzniec\u012bbas centr\u0101 vai internet\u0101. T\u0101 k\u0101 konkurence nep\u0101rtraukti pieaug, arvien vair\u0101k uz\u0146\u0113mumu mekl\u0113 veidus, k\u0101 at\u0161\u0137irties no saviem konkurentiem.
\nKlienti arvien vair\u0101k ir ieinteres\u0113ti rad\u012bt klientu pieredzi, kas ir \u013coti cilv\u0113ciska un ar pievienoto v\u0113rt\u012bbu. Vair\u0101k uzman\u012bbas tiek piev\u0113rsts z\u012bmoliem, kas pied\u0101v\u0101 pla\u0161u personaliz\u0113tu pieredzi. Klienti sagaida ne tikai draudz\u012bgu un piekl\u0101j\u012bgu apkalpo\u0161anu, bet komunik\u0101ciju, p\u0113c kuras vi\u0146iem patie\u0161\u0101m ir radies priek\u0161stats, ka darbiniekiem r\u016bp tas, ko vi\u0146i dara. Emocion\u0101lais faktors k\u013c\u016bst arvien svar\u012bg\u0101ks, izv\u0113loties z\u012bmolu konkr\u0113t\u0101 industrij\u0101.
\nM\u016bsdienu klienti k\u013c\u016bst arvien gudr\u0101ki un izgl\u012btot\u0101ki par sav\u0101m vajadz\u012bb\u0101m un v\u0113lm\u0113m, t\u0101p\u0113c ir svar\u012bgi piln\u012bb\u0101 izmantot sev pieejamo inform\u0101ciju, lai izzin\u0101tu savus klientus ar \u0161o datu pal\u012bdz\u012bbu. N\u0101kotn\u0113 visi vado\u0161ie z\u012bmoli izmantos viedos datu un to anal\u012bzes, lai izveidotu personisku un emocion\u0101lu saikni ar saviem klientiem. Izmantojiet klientu pieredzi, veiciet klientu aptaujas, l\u016bdziet atsauksmes par J\u016bsu uz\u0146\u0113mumu, sazinieties ar saviem klientiem un izprotiet vi\u0146u vajadz\u012bbas un to, ko vi\u0146i J\u016bsu uz\u0146\u0113mum\u0101 nov\u0113rt\u0113 visvair\u0101k.<\/p>\n

Ne tikai run\u0101t, bet ar\u012b dar\u012bt<\/strong><\/p>\n

Klientu pieredze ir cie\u0161i saist\u012bta ar\u012b ar katra u\u0146\u0113muma finan\u0161u sasniegumiem. Klienti uz\u0146\u0113mumus v\u0113rt\u0113 nevis p\u0113c t\u0101 ko vi\u0146i saka, bet gan p\u0113c t\u0101, ko vi\u0146i paties\u012bb\u0101 dara un sniedz saviem klientiem. Izv\u0113loties restor\u0101nu vai veikalu, cilv\u0113ki nosliecas par labu tam, kur\u0101 pret vi\u0146iem izturas labi un kur\u0101 darbinieki klientus apkalpo ar cie\u0146u un patiesu v\u0113lmi pal\u012bdz\u0113t.
\nRun\u0101jot par produktiem, to \u012bpa\u0161\u012bbas ne vienm\u0113r ir pats svar\u012bg\u0101kais klientu ac\u012bs. Galven\u0101 ir pieredze ko klients g\u016bst, lietojot \u0161o produktu. \u0160\u012b pieredze ir tas, kas \u013caus vai nu saglab\u0101t klientu vai \u013caut konkurentam vi\u0146u viegli p\u0101rvilin\u0101t uz savu uz\u0146\u0113mumu.
\nKlientu savstarp\u0113jo rekomend\u0101ciju sp\u0113ks ir iev\u0113rojami audzis \u0161odienas uz\u0146\u0113mumu darb\u012bb\u0101. Aptuveni tre\u0161da\u013ca pat\u0113r\u0113t\u0101ju atz\u012bst, ka tos ietekm\u0113 soci\u0101lo mediju, eso\u0161o klientu vai draugu rekomend\u0101cijas, uz kur\u0101m var pamatoties, veicot savu pirkumu. Ir viegli ieg\u016bt sliktu reput\u0101ciju, ja netiek pied\u0101v\u0101ti labas kvalit\u0101tes pakalpojumi un netiek pieg\u0101d\u0101ts tas, kas tika s\u0101kotn\u0113ji apsol\u012bts. Tas ir galvenais iemesls, k\u0101p\u0113c J\u016bsu uz\u0146\u0113mumam vajadz\u0113tu b\u016bt patiesi orient\u0113tam uz klientu, jo n\u0101kotn\u0113 uz\u0146\u0113mumi vair\u0101k sacent\u012bsies klientu pieredz\u0113 nevis tikai produkta un t\u0101 cenas lauci\u0146\u0101.<\/p>\n

Svar\u012bgi atcer\u0113ties, ka jauna klienta piesaiste izmaks\u0101 vair\u0101k nek\u0101 eso\u0161\u0101 notur\u0113\u0161ana. Kop\u0113j\u0101 pieredze ir \u013coti svar\u012bgs faktors l\u0113mumu pie\u0146em\u0161anas proces\u0101. Pirms pakalpojumu pied\u0101v\u0101\u0161anas jauniem klientiem past\u0101v iesp\u0113ja, ka \u0161is klients jau b\u016bs pie\u0146\u0113mis l\u0113mumu, pamatojoties uz iepriek\u0161 ieg\u016bto pieredzi no k\u0101da cita cilv\u0113ka\/uz\u0146\u0113muma, kur\u0161 ir izmantojis J\u016bsu produktu vai pakalpojumu un ir bijis apmierin\u0101ts. Klientu pieredze ir jaun\u0101 z\u012bmola veido\u0161ana J\u016bsu uz\u0146\u0113mumam, t\u0101p\u0113c ir svar\u012bgi to piln\u012bb\u0101 izmantot sav\u0101 lab\u0101.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Atkal ir pien\u0101cis tas gada nogrieznis, kad cilv\u0113kiem visvair\u0101k pat\u012bk uzst\u0101d\u012bt savas jaun\u0101 gada ap\u0146em\u0161an\u0101s, un k\u0101p\u0113c gan to nedar\u012bt ar\u012b uz\u0146\u0113mumiem? Klientu apkalpo\u0161ana ir k\u013cuvusi tikpat svar\u012bga k\u0101 uz\u0146emuma z\u012bmols, t\u0101p\u0113c J\u016bsu pirmajam un galvenajam jaun\u0101 gada m\u0113r\u0137im vajadz\u0113tu b\u016bt – pied\u0101v\u0101t vislab\u0101ko klientu pieredzi. Klientu apkalpo\u0161ana\/ klientu pieredze…<\/p>\n","protected":false},"author":1,"featured_media":1183,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-1182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-service-check-lv"],"yoast_head":"\nJ\u016bsu 2016. gada ap\u0146em\u0161an\u0101s - pied\u0101v\u0101t vislab\u0101ko klientu pieredzi - Service Check - Mystery Shopping<\/title>\n<meta name=\"description\" content=\"Atkal ir pien\u0101cis tas gada nogrieznis, kad cilv\u0113kiem visvair\u0101k pat\u012bk uzst\u0101d\u012bt savas jaun\u0101 gada ap\u0146em\u0161an\u0101s, un k\u0101p\u0113c gan to nedar\u012bt ar\u012b uz\u0146\u0113mumiem? 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