{"id":1415,"date":"2016-05-18T10:54:41","date_gmt":"2016-05-18T07:54:41","guid":{"rendered":"https:\/\/servicecheck.dive-group.com\/?p=1415"},"modified":"2025-03-19T11:12:17","modified_gmt":"2025-03-19T09:12:17","slug":"beidziet-barot-marketinga-briesmoni-klientu-apkalposana-ir-jusu-labaka-marketinga-strategija","status":"publish","type":"post","link":"https:\/\/servicecheck.ee\/lv\/beidziet-barot-marketinga-briesmoni-klientu-apkalposana-ir-jusu-labaka-marketinga-strategija\/","title":{"rendered":"Beidziet barot m\u0101rketinga briesmoni – klientu apkalpo\u0161ana ir J\u016bsu lab\u0101k\u0101 m\u0101rketinga strat\u0113\u0123ija"},"content":{"rendered":"

M\u0113s visi \u013coti labi apzin\u0101mies lieliska m\u0101rketinga sp\u0113ku. Tas ir lauci\u0146\u0161, kuram vairums uz\u0146\u0113mumu ik gadu atv\u0113l visliel\u0101ko da\u013cu no sava bud\u017eeta. Lielisks m\u0101rketings raksturo J\u016bsu uz\u0146\u0113muma identit\u0101ti, rada v\u0113lmi p\u0113c z\u012bmola un piesaista jaunus klientus, ta\u010du nepal\u012bdz tos saglab\u0101t ar\u012b n\u0101kotn\u0113.<\/p>\n

K\u0101da ir lab\u0101k\u0101 m\u0101rketinga strat\u0113\u0123ija? Liel\u0101k\u0101 da\u013ca ekspertu Jums atbild\u0113tu – lieliskas attiec\u012bbas ar klientiem. Attiec\u012bbas, kas ir balst\u012btas starp klientu un z\u012bmolu. Kas ir J\u016bsu z\u012bmola balss? Visticam\u0101k, ka \u0161\u012b persona ir J\u016bsu klientu apkalpo\u0161anas p\u0101rst\u0101vis.<\/p>\n

Apskat\u012bsimies uz faktiem. Jaun\u0101kaj\u0101 p\u0113t\u012bjum\u0101 no Adobe<\/a> tiek atkl\u0101ts, ka mazumtirgot\u0101ji t\u0113r\u0113 78% no sava m\u0101rketinga bud\u017eeta priek\u0161 rekl\u0101m\u0101m, kas saist\u012btas ar jaunu klientu piesaisti, kaut ar\u012b 41% no \u0161o uz\u0146\u0113mumu ien\u0101kumiem n\u0101k jau no eso\u0161ajiem klientiem. T\u0101 rezult\u0101t\u0101, Eiropas mazumtirgot\u0101jiem ir j\u0101piesaista septi\u0146i jauni klienti, lai izl\u012bdzin\u0101tu atk\u0101rtota pirkuma v\u0113rt\u012bbu ar vienu eso\u0161o klientu.<\/p>\n

Kas notiktu, ja abi \u0161ie skait\u013ci tiktu apmain\u012bti viet\u0101m, un vair\u0101k l\u012bdzek\u013cu tiktu t\u0113r\u0113ti klientu notur\u0113\u0161anai?<\/p>\n

\"jjj\"<\/a><\/p>\n

M\u016bsdienu interneta iepirk\u0161an\u0101s un pa\u0161apkalpo\u0161an\u0101s laikmet\u0101, cilv\u0113ku komunik\u0101cija ir tas, ko J\u016bsu klienti atceras, run\u0101 un varb\u016bt pat raksta. No m\u0101rketinga viedok\u013ca, \u0161\u012bs komunik\u0101cijas kvalit\u0101te ir \u0101rk\u0101rt\u012bgi noz\u012bm\u012bga! Nav svar\u012bgi, cik labu dizainu, pievilc\u012bgu saturu vai lieliskas akcijas J\u016bs pied\u0101v\u0101jat; nekas nekompens\u0113 sliktu klientu pieredzi.<\/p>\n

Lai p\u0101rliecin\u0101to, ka J\u016bsu darbinieki klientiem sniedz to, ko J\u016bsu m\u0101rketinga noda\u013ca ir apsol\u012bjusi, uz\u0146\u0113mumam ir nepiecie\u0161ams ieguld\u012bt naudu un laiku savas klientu apkalpo\u0161anas kvalit\u0101tes uzlabo\u0161an\u0101. Nep\u0101rtrauktas darbinieku apm\u0101c\u012bbas, vad\u012bbas treni\u0146i un slepen\u0101 iepirk\u0161an\u0101s<\/a> ir \u013coti b\u016btiski r\u012bki katram uz\u0146\u0113mumam, kas ilgtermi\u0146\u0101 v\u0113las ietaup\u012bt uz m\u0101rketinga bud\u017eetu un palielin\u0101t savu loj\u0101lo klientu b\u0101zi.<\/p>\n

\u0160odienas SoLoMo (Social, Local, Mobile) vid\u0113 J\u016bsu klienti, visticam\u0101k, pa\u0161i veiks savu izp\u0113ti par J\u016bsu uz\u0146\u0113mumu, pirms tiks nodibin\u0101ts s\u0101kotn\u0113jais kontakts ar k\u0101du no uz\u0146\u0113muma darbiniekiem. Jums ir tikai viena iesp\u0113ja rad\u012bt (labu) pirmo iespaidu.<\/p>\n

Kafijas gigants Starbucks savu vietu tirg\u016b ir izkarojis ar klientu apkalpo\u0161anu. D\u017eeneta Beilija, Starbucks klientu apkalpo\u0161anas direktore, iesaka koncentr\u0113ties uz personaliz\u0101ciju un unik\u0101lu klientu pieredzi. “Svar\u012bgs nav tikai produkts, bet ar\u012b kop\u0113j\u0101 klienta pieredze,” saka Beilija, “uzman\u012bbas piev\u0113r\u0161ana deta\u013c\u0101m rada lielo iespaidu. Tas par\u0101da, ka J\u016bs patie\u0161\u0101m augstu v\u0113rt\u0113jat savus klientus un neuztverat vi\u0146us pa\u0161saprotami.”<\/p>\n

M\u0101rketings var J\u016bsu uz\u0146\u0113mumam piesaist\u012bt jaunus klientus, ta\u010du, ja J\u016bs nekontrol\u0113jat \u0161o klientu pieredzi, k\u0101da \u012bsti ir j\u0113ga no t\u0101? Apl\u016bkojiet savas jauno klientu piesaistes izmaksas un apr\u0113\u0137iniet, cik daudz J\u016bs varat ietaup\u012bt, ja \u0161is viens klients turpin\u0101tu pie Jums iepirkties. Saglab\u0101t eso\u0161os klientus, un likt vi\u0146iem justies labi, ir l\u0113t\u0101k nek\u0101 piesaist\u012bt jaunus pirc\u0113jus. Tas nepavisam nenoz\u012bm\u0113 to, ka J\u016bsu m\u0101rketinga bud\u017eetam vajadz\u0113tu b\u016bt nullei. Jums ir nepiecie\u0161ams atrast l\u012bdzsvaru starp m\u0101rketinga un klientu apkalpo\u0161anas att\u012bst\u012bbas bud\u017eetiem. Lieliska klientu pieredze ir J\u016bsu lab\u0101kais m\u0101rketings, un katrs cents, kuru J\u016bs ieguld\u0101t klientu apkalpo\u0161anas uzlabo\u0161an\u0101, ir efekt\u012bv\u0101ks par to, kur\u0161 novirz\u012bts m\u0101rketingam.<\/p>\n

Kas notiktu, ja visi uz\u0146\u0113mumi pie klientu notur\u0113\u0161anas str\u0101d\u0101tu tikpat smagi k\u0101 pie to piesaist\u012b\u0161anas?<\/p>\n

Iepriek\u0161 piemin\u0113tais Adobe p\u0113t\u012bjums atkl\u0101j, ka no katra 1% no J\u016bsu pirc\u0113jiem, kuri atgrie\u017eas uz atk\u0101rtotu viz\u012bti, kop\u0113jie ie\u0146\u0113mumi no \u0161\u012b cilv\u0113ka palielin\u0101sies par aptuveni 10%. Citiem v\u0101rdiem sakot, ja uz\u0146\u0113mums invest\u0113tu taj\u0101, lai papildus 10% no vi\u0146u eso\u0161ajiem klientiem b\u016btu pietiekami apmierin\u0101ti, lai n\u0101ktu veikt atk\u0101rtotu pirkumu, tad uz\u0146\u0113mums \u0161\u0101d\u0101 veid\u0101 dubultotu savus ie\u0146\u0113mumus.<\/p>\n

Ir pien\u0101cis laiks, lai beigtu barot m\u0101rketinga briesmoni un atrisin\u0101tu m\u012btu, ka rekl\u0101ma uz\u0146\u0113mumam nodro\u0161ina augst\u0101ku ROI (ien\u0101kums no ieguld\u012bjuma) nek\u0101 klientu apkalpo\u0161anas kvalit\u0101tes uzlabojumi. Pietiek iz\u0161\u0137\u0113rd\u0113t 80% no J\u016bsu m\u0101rketinga bud\u017eeta rekl\u0101m\u0101m. Novirziet savus l\u012bdzek\u013cus, lai att\u012bst\u012btu savu klientu apkalpo\u0161anas komandu.<\/p>\n","protected":false},"excerpt":{"rendered":"

M\u0113s visi \u013coti labi apzin\u0101mies lieliska m\u0101rketinga sp\u0113ku. Tas ir lauci\u0146\u0161, kuram vairums uz\u0146\u0113mumu ik gadu atv\u0113l visliel\u0101ko da\u013cu no sava bud\u017eeta. Lielisks m\u0101rketings raksturo J\u016bsu uz\u0146\u0113muma identit\u0101ti, rada v\u0113lmi p\u0113c z\u012bmola un piesaista jaunus klientus, ta\u010du nepal\u012bdz tos saglab\u0101t ar\u012b n\u0101kotn\u0113. K\u0101da ir lab\u0101k\u0101 m\u0101rketinga strat\u0113\u0123ija? Liel\u0101k\u0101 da\u013ca ekspertu…<\/p>\n","protected":false},"author":1,"featured_media":1203,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-1415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-service-check-lv"],"yoast_head":"\nBeidziet barot m\u0101rketinga briesmoni - klientu apkalpo\u0161ana ir J\u016bsu lab\u0101k\u0101 m\u0101rketinga strat\u0113\u0123ija - Service Check - Mystery Shopping<\/title>\n<meta name=\"description\" content=\"M\u0113s visi \u013coti labi apzin\u0101mies lieliska m\u0101rketinga sp\u0113ku. Tas ir lauci\u0146\u0161, kuram vairums uz\u0146\u0113mumu ik gadu atv\u0113l visliel\u0101ko da\u013cu no sava bud\u017eeta. Lielisks\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/servicecheck.ee\/lv\/beidziet-barot-marketinga-briesmoni-klientu-apkalposana-ir-jusu-labaka-marketinga-strategija\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beidziet barot m\u0101rketinga briesmoni - klientu apkalpo\u0161ana ir J\u016bsu lab\u0101k\u0101 m\u0101rketinga strat\u0113\u0123ija - Service Check - Mystery Shopping\" \/>\n<meta property=\"og:description\" content=\"M\u0113s visi \u013coti labi apzin\u0101mies lieliska m\u0101rketinga sp\u0113ku. Tas ir lauci\u0146\u0161, kuram vairums uz\u0146\u0113mumu ik gadu atv\u0113l visliel\u0101ko da\u013cu no sava bud\u017eeta. 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